Saturday, October 20, 2012

Snooki: From Jersey Shore to Beverly Hills - Trade Talk

Snooki: From Jersey Shore to Beverly Hills - Trade Talk

Snooki: From Jersey Shore to Beverly Hills

Snooki says these sunglasses block the sun and haters.
Hey LA fashion watchers—add Nicole “Snooki” Polizzi to your list of West Coast designers.
The pint-sized scene stealer from MTV reality show “Jersey Shore” and “Snooki & Jwoww” is gearing up to launch her Snooki Couture by Nicole Polizzi brand through a partnership with Beverly Hills-based brand licensing agent Robert Thorne and his associate Sherwin Ross.
Think Snooki Couture activewear, sportswear, sleepwear, underwear, outerwear, swimwear, headwear, handbags, footwear, small leather goods and more, according to Thorne and Ross.

There’s already Snooki Couture by Nicole Polizzi brand fragrance, sunglasses and slippers and lipsticks. Snooki nail products, jewelry, hair accessories and headphones are in work.
Last year, Polizzi’s Snooki-brand products sold out on HSN and come Nov. 7, she’s returning to the home shopping network for another two-hour special.

Snooki says wearing these slippers is like walking on a cloud.
“Everyone knows me as a girl who loves fashion, everything about fashion, and I’ve been building my brand starting with beauty products and certain accessories I feel great about,” Polizzi said, in a company release. “ I want to introduce fashion that women will love and can afford and I’m going to spend a lot of time in designing my apparel and accessories to be cute, well made and something we girls can feel great wearing. You can bet you’ll see me wearing everything I design.”

For more information, contact Sherwin "Ace" Ross at (213) 884-8448, or

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